ABSTRACT
This chapter explores these themes: Corporate social responsibility (CSR)/Sustainability reporting; CSR/Sustainability evaluation and reporting challenges; public relations and CSR/Sustainability reporting; the quantitative/qualitative research methods debate; and improving CSR/Sustainability measurement and reporting. Organizations worldwide formally report on their CSR/Sustainability activities, goals, and achievements to demonstrate commitment and accountability. Guidelines improved for multinational corporations' CSR/Sustainability reporting in many parts of the world and among small and medium enterprises (SMEs), such as those in China. Popular social investment mutual funds have heightened visibility of CSR/Sustainability ratings that further motivates companies to report on the environmental and social impacts of their operations. Several public relations agencies now include CSR/Sustainability reporting expertise among their portfolio of services and serve as consultants, trainers, and publicists. Alignment of public relations with CSR/Sustainability measurement and reporting offers numerous benefits to organizations and stakeholders.
