ABSTRACT
A global marketing perspective goes beyond only geography and, in its broader dimensions, focuses on applications of competitive strategies. A global perspective requires the mind of a strategist and the scope of thinking of a general manager. It means opportunistic thinking, which may be expressed in targeting markets and then going for maximum penetration. This chapter shows how the diverse talents of individuals can be coordinated into a cohesive force for developing competitive strategies. It focuses on the role of strategy teams in developing competitive strategies, broadening the perspective of teams to look at new developments that can be incorporated into competitive strategies, and guidelines to thinking like strategists. Today, the virtual corporation strategy penetrates the high-tech industry with all its complexities of product and service development, leaving administration, marketing and competitive strategies to the customer.
