ABSTRACT
Climate Ride o ers cycling-related fundraisers in multiple locations across the United States. e organization has used digital marketing, social media and community engagement techniques to successfully drive organizational growth since their inception in 2008. In just a few short years, Climate Ride has evolved from an idea to a notable fundraising entity, raising millions of dollars in donations for national nonpro ts that a ect change in various areas of the environmental movement. ey have done this through hard work, tenacity, and the generosity and support of their community, an impassioned group of cyclists from around the globe who believe in the vision of a sustainable future.
