ABSTRACT
In this chapter, we will continue to examine the broadly based interventions to which psychologists can, and sometimes do contribute. We will start by considering the role of psychology in the consumer economy. We will see how some of the tools of applied psychology play a role in the relationships that are formed between organizations and the people in markets, and how these relationships exert infl uence on decisions made by both. Then, we will consider some of the community and political activities to which psychologists can lend a hand. These are frontiers for sustainability and therefore raise a number of practical and ethical questions. The fi nal section will consider the ethical role of applied psychologists in these efforts to sell sustainability .
