If abstract theorizing is important, how might it be encouraged? How may a scientific culture be devel­ oped wherein talented young researchers are trained and motivated to ask broad questions and to address general issues? Certainly not by abandonment of rigor, discipline, and methodological sophistication for which social and personality psychology have earned a well-deserved reputation. But rigor, discipline, and method focus shouldn’t be treated as ends in them­ selves, only as means to the end of saying something significant about the human condition that is reason­ ably well grounded in compelling evidence. To facili­ tate a focus on such an end, I offer three principles. The first two relate to the strategy of research and the third to one’s scientific attitude.