ABSTRACT

Selective exposure to information is a form of dissonance reduction and/or avoidance qualitatively distinct from other measures reported throughout this book. There appear to be unique problems associated with this measure, and historically, dissonance research involving selective exposure has been treated as a distinct entity (Festinger, 1957; Freedman & Sears, 1965; Katz, 1968; Mills, 1968; Sears, 1968). For these reasons this chapter will delve into some problems oriented around the measure of selective exposure, rather than focusing on independent variables as has been the custom in other chapters.