In this chapter an interactionist analysis is extended to embrace these other actors, drawing upon local research “shadowing” adas officials in their work advising farmers on how to deal with farm effluents, and upon interviews with local environmental activists campaigning against water pollution. As such, Pollution Inspectors were indicative of a changing rural society in which agriculture and its prerogatives were increasingly under challenge. New people were living in the countryside with ideas about how it should be managed which often differed sharply from those of traditional production interests. Although farmers and the pollution they caused were the object of foe’s campaign, its objective was to steel the nra to take decisive action. Farming organizations pointed to the grim statistics, indicating higher suicide levels among farmers, to dramatize the pressures and isolation that some farmers face.