lHE INTERNATIONALISATION OF FRENCH AND GERMANMNEs
DOI link for lHE INTERNATIONALISATION OF FRENCH AND GERMANMNEs
lHE INTERNATIONALISATION OF FRENCH AND GERMANMNEs book
This chapter first examines the internationalisation of French and German economic structures and provides an overview of how this process has accelerated in recent decades. This sets the backdrop to the internationalisation strategies and experiences, during the 1980s, of the eleven selected MNEs in chemicals and electronics. The final section incorporates the evidence gleaned from the above in order to draw some broad generalisations, especially in attempting to distinguish between French and German firm-level experiences, but also in pointing out sectoral and sub-sectonil characteristics.