ABSTRACT
Introduction Like human beings, organisations interact and are affected by the immediate environment that surrounds them. This means that factors such as customers,
8.1 Introduction 8.2 What do we mean by the external micro environment? 8.3 Industry and market structures 8.4 Analysing competition 8.5 International and ethical issues 8.6 Summary
After carefully reading and engaging with the tasks and activities outlined in this chapter, you should have a better understanding of: ● the concept of the external micro environment ● industry and market structures and their impact on business ● how to use Porter’s Five Forces model to analyse competition ● current and emerging ethical and international issues in the external micro
environment.
