ABSTRACT

TWELVE A recurring theme in advanced technologies is the need to make compatible what superficially appears to be incom­ patible. A key point of interest in this regard is the man­ agerial problem created by the twin processes of integration and differentiation. Integration and differentiation are inter­ acting, interdependent processes, but their organizational and behavioral requirements are quite different. □ Differentiation involves the evolution of change, the ex­ ploration of various alternatives. This function is performed by highly talented specialists, designing subsystems in a work environment that nurtures independence and the sov­ ereignty or NIH (not invented here) factor. Integration, on the other hand, involves collaboration among the various specialist-designed subsystems. If integration is to proceed successfully, it must take place in conjunction with differ­ entiation. The two are actually inverse processes. Changes in subsystems components must be made in light of the interaction between subsystems. With regard to organiza­ tional behavior, separatist NIH sentiments associated with differentiation must be moderated to achieve sufficient co­ operation to produce compatible subsystems for an end product, such as a spacecraft, whose successful operation can be depended upon with a very high level of confidence. □ The processes of differentiation and integration should constitute an oscillating system in which each element con­ tinuously takes the other into account. It is not possible to have both a high degree of differentiation and extremely precise integration.1 The gold-plating specialist may make rather trivial gains in the functioning of his subsystem, while creating intense problems in integration. Figure 1 indicates that marginal increments of differentiation, when the proc­ ess is pushed to extremes, can occur only at a tremendous expense in terms of integration.