ABSTRACT
One of the major responsibilities of a chief executive offi cer (CEO) is to manage the morale of the company’s work force. That responsibility is important because morale has an infl uence on productivity and turnover rates. Unfortunately for the CEO, management of morale is often done from a distance, through others who channel information to the CEO. That sometimes happens because of the size of organizations, and very often happens because of the extraordinary demands on the CEO’s time. Time is often taken up with responsibilities that make it diffi cult for the CEO to be in direct contact with “line workers.” All this is also true for the CEOs, who in the military are senior leaders-Navy and Coast Guard captains and admirals, and Air Force, Army, and Marine Corps colonels and generals.
