ABSTRACT
On New Year’s day madcap WNBC morning deejay Don Imus pre pared the VH-1 sound check prior to going on air at 6:00 p .m . [EST]. The MTVN brass gathered to view the electronic unveiling. Privately, some were uneasy with the project. A number of clones plus alterna tive weekend programs had proliferated. The climate had improved considerably since 1981, but the 25+ psychographic was mercurial. The so-called Yuppies were a paradox to Madison Avenue as well as political pundits.
