ABSTRACT
When MTV’s 1983 New Year’s Eve Rock and Roll Ball, featuring Duran Duran and Flock of Seagulls, was televised Group W Cable (New York) included MTV on its roster. All Manhattan would now have the service. This added 75,000 potential subscribers in the north ern half of the borough. The “I Want My MTV” campaign had succeeded in the world’s largest media center.
