ABSTRACT

At the end of this chapter readers will be able to:

articulate the passion people have for sport, and why it gives so many people so much meaning

list the main structures and systems that comprise the world of contemporary sport, identify its key stakeholders, and describe those things that make it so diverse

explain the role of government in assisting and controlling sport practices

understand the increasing financial complexity of sport, and explain why high levels of financial literacy are now a taken-for-granted feature of good sport enterprise management.