ABSTRACT
Public relations work is varied and diverse. This chapter gives you an overview of the various types or categories of public relations, along with some case studies of each.
Ask three people working in public relations what they do, and you are likely to hear about three very different jobs. That’s because public relations is a wonderfully diverse discipline. All kinds of organizations practice public relations, which itself has many different subcategories, with much overlap among the various specialty areas. Here are some of these specialty areas of public relations.Strategic counseling
Consumer relations
Employee relations
Community relations
Relations with special publics
Investor/donor relations
Public affairs and government relations
Special events and promotion
Media relations
Crisis communication
