ABSTRACT
Strategy deals with planning that focuses on the desired outcomes and the conceptual ways of achieving them. It’s not about specific tools of communication but rather deciding where to go and how to get there.
Strategy is the organization’s overall plan. Building on the research from Phase 1, this strategy section sets out the organization’s decision on what it wants to achieve and how it wants to achieve it. Strategy focuses on being both proactive and responsive, according to the needs of the situation. It also deals with the content and presentation of the organization’s messages.