ABSTRACT
Becoming a businessperson is a quite demanding process. This process requires the assimilation of ideas and techniques that, although not breathtakingly difficult to grasp, sometimes can be a bit arid. But becoming a businessperson also requires, most notably, changing the way one thinks and the way one behaves; also the way one values things. In the late 1970s and early 1980s, Michel Foucault became very much interested in the practices and situations in which one’s capacity of accessing some sort of truth were explicitly not about accumulating knowledge, but required instead an intense work of transformation of oneself. The idea that business education was, first and foremost, about creating an existential disposition was present, with nuances, in the many texts that accompanied the development and refinement of the case method at the Harvard Business School.
