ABSTRACT
It is of the greatest importance to understand that finding the optimum solution to a design problem is a systematic process. Designers do not wait for inspiration to strike, they apply tested methods. Neither do they draw a pretty picture and then decide how the effect they want can be produced. An influential twentieth-century designer said:
‘When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.’
