ABSTRACT
To achieve our aim of combining various professional backgrounds, theoretical views and methodological tools from social, regional and cultural sciences as well as economics and business studies, we choose a multimethod approach to innovation projects in MNEs. The research that is drawn on by this book is characterised by a combination of qualitative and quantitative research methods as well as by its international and interdisciplinary perspective. In this chapter, we will briefly address the study procedure and methods used. As a qualitative approach spans the whole study, this is introduced in this chapter. The quantitative methods are presented in more depth in Chapter 8.
