ABSTRACT
As we have seen in Part 3, the Internet offers various functions; communication, information and commerce are the most important, but there is also the supporting, facilitative function. These functions are based on the users of the Internet and therefore also on the relationship between the information provision and the user. When developing a strategy for the application of the Internet one must always take into consideration the aim of the Internet use, what a user uses the Internet for and how this relationship can be optimized. This means that there has to be some insight not only into the user of or the visitor to the website but also into how the Internet fits within the organization and its commercial strategies. This chapter will take a closer look at these aspects; the purpose of the Internet user will be analysed first, followed by the application potentials for businesses.
