ABSTRACT
Marketing is the noun of the verb ‘to market', which means bringing products and services to the market. It is a commercial discipline, giving form to the relationship with the market, particularly the relationship with customers, both current and potential. Marketing developed from the sales issues faced by businesses. In the early days of the Industrial Revolution mechanization enabled mass production and there was no longer a distinction between the various products. These products (initially), which were produced for an unknown customer, had to be ‘sold' to that unknown customer. The origins of marketing can therefore be found in the 1930s when production became increasingly more important. During the Industrial Revolution factories were built in order to process raw materials (such as cotton in England) or to produce machines. Particularly in the first decades of the twentieth century, factories were set up for the manufacture of consumer goods. This production went hand in hand with a specialization of labour and an increasing prosperity.
