ABSTRACT
In this chapter, our focus is the relationship between knowledge-intensive firms and their clients – exploring strategy in relation to a firm’s target market (Figure 4.1) and how this should be executed on a day-to-day basis in dealings with clients to ensure that business focus is maintained. Strategy in knowledge-intensive firms https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203806692/dc5fdf5f-c5f7-45ff-9a6a-a483724006cb/content/fig4_1_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/>
