ABSTRACT
Strategic management is the process by which managers formulate and implement strategies to generate high performance and to create sustained competitive advantage. Our focus will be on the decisions made by CEOs, presidents, and general managers, as well as mid- and lower-level managers of firms and business units and how, over time, those decisions become the strategies that influence firm performance. The main objectives of this book are: 1) to develop your understanding of the strategic management process and 2) to understand how and why some firms enjoy sustained high performance and why many other firms do not.
