ABSTRACT
This chapter continues our focus on industry environments. Chapter 4 described two frameworks for analyzing industries, SWOT Analysis and the Five Forces Model. The chapter concluded its discussion of these frameworks by observing that both SWOT Analysis and the Five Forces Model can provide “snapshots” of industries at a particular point in time, but managers who rely on these tools can fail to anticipate how industries will change over time or how firms and their rivals will respond to these industry changes.
