ABSTRACT
This chapter focuses on managers’ decisions about business definition and positioning— decisions that are among the most important that they make. As illustrated in Exhibit 6.1, this chapter describes how managers’ mental models about their firms’ industry environments influence their decisions about business definition and positioning. Managers' Beliefs, Strategic Decisions, and Their Influence on Performance and Competitive Advantage https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9780203807620/f89dea2b-827e-4086-938f-a1efd759074c/content/fig6_1_C.jpg" xmlns:xlink="https://www.w3.org/1999/xlink"/>
