The Challenges of Mature Industry Environments and Competition in Manufacturing and Service Sectors

Chapter 8 examined the factors that make emerging industry environments and online competition so challenging. Just as challenging for managers, if not more so, are mature industry environments, the focus of this chapter. As the rate of market growth slows, one company’s growth will almost certainly have to come at the expense of other players in the industry. Thus, battles for market share can become quite intense. ¹