ABSTRACT

Innovators are rarely popular people: their merchandise is concerned usually with the untried, and they tend to be regarded as individuals who are opposed on principle to the present order of things, but who have nothing really solid and demonstrably certain to supplant it. Inevitably they have more enemies than friends; their enemies are represented by those whose profit derives from the status quo, and their friends are more often lukewarm and guarded than really supportive and wholehearted, whilst they believe hopefully that in some way they will probably benefit from the new order.