ABSTRACT
A strategy, in operational terms, is a set of policies which underly specific tactics or actions that are considered useful in order to bring about the permanent installation of a particular innovation (90). Such a set of policies would have to take into account the innovation itself, the whole process of change, the characteristics of individuals and groups aimed at, and the nature of the system which will adopt the innovation. There exists, needless to say, no single strategy which might be applied to all types of innovation, process, adopting groups or adopting systems. But experience does show, nevertheless, that certain sequences and combinations are more effective than others and it is necessary to meet certain preconditions if any progress is to be made.
