ABSTRACT
Rare is the school that sends no missive home. The home is subjected constantly to a dazzling array of communication, created from extravagant resources by brilliant specialists. The sporadic and distantly spaced missive is likely to be left unread; by formula of layout and timing, the parent might come to expect, hopefully with some joy, the arrival of the school’s communication. The school should arrange its system of well-regulated communion and then insert information as it is appropriate. The prospectus should be a full, illustrated and glossily produced account of the aims and work of the school. Some school magazines and newsletters have been constructed in the form of the daily newspaper, to add a fetching air of familiarity. Good-sized print and large pages can be of assistance. One should not deny additional items like school calendars and/or supplements or crosswords, competitions and lucky numbers, with prizes to fortunate winners. All this requires the most attentive emphasis on pre-planning.
