ABSTRACT
One of the most intriguing issues in political advertising is the impact that ads exert on the electorate. Do they sway voters, and if so, how? This chapter takes up this question, focusing also on the ethics of modern political ads.
One of the most intriguing issues in political advertising is the impact that ads exert on the electorate. Do they sway voters, and if so, how? This chapter takes up this question, focusing also on the ethics of modern political ads.