ABSTRACT
William Henry Baldwin III, who opened his “shop” in New York City in 1926 as the tenth agency in the World War I PR boom, was a breed apart from his contemporaries and remained so until he closed his shop in 1960. He remained active for many more years as a part-time counselor and active citizen. “Bill” Baldwin, as he was affectionately known in the wide mover-and-shaker circles in which he moved, was the product of a rich family heritage that led him into a career as an influential citizen as well as a public relations counselor. That he was a liberal Democrat and a tireless worker for the public good somewhat set him apart from other counselors. He was a man of character and integrity who often put principle above profit and who, at times, neglected his business for public service.
