ABSTRACT
When the public relations firm (DAY) was dissolved into Ogilvy & Mather Public Relations on November 1, 1988, the longest lived public relations agency disappeared into the sands of time that enveloped the first four agencies started in the first decade of this century. The D in that firm name that dates from post-World War II stood for Pendleton Dudley, a venerable pioneer in this vocation. Dudley, at the urging of his friend Ivy Lee, opened the nation’s fifth agency in 1909 in Wall Street.
