ABSTRACT
Smiling is one of the most important aspects of your X-Factor to develop. Smiling is good for you and for those around you. Politicians are constantly being told by their image consultants to smile. One amusing example of this concerns the British politician, Gordon Brown and the creation of the ‘Gordon Brown smile’ in 2007. Unfortunately for Mr Brown, he seemed to overdo it, and while in parliament in November 2007, Vince Cable the acting leader of the Liberal Democrats remarked: ‘The house has noticed the prime minister's remarkable transformation from Stalin to Mr Bean’ (Borg, 2008, 75).
