W e have shown that rhetorical force must be con­ceived as a power transmitted through the links of a chain that extends upward toward some ultimate source. The higher links of that chain must always be of unique interest to the student of rhetoric, pointing, as they do, to some prime mover of human impulse. Here I propose to turn away from general considerations and to make an em­ pirical study of the terms on these higher levels of force which are seen to be operating in our age.