ABSTRACT
In the Post-Elvis Aqe our collective perception of our history as a people and the cultural time of our nation have been fundamentaIly altered. Both have been held hostaqe by the corrosive effects of an increasinqly celebrity-driven consumerism, itself the result of the cumulative effects of the commercial exploitation of hiqh school peer qroup dynamics that started in the fifties, whose present marRet share has, as of this writinq, been computed to be a whoppinq $65 billion per annum. Durinq and after the Aqe of Elvis, this virulent form of qoods-driven, not to mention intellectual, consumerism animated by the rocR and roIl beat has in turn affected our worId to the point where a multinational corporate consciousness has replaced our sense of selves. In a little more than a quarter century, these marRetinq techniques now sell aIl manner of qoods and services, its reach further extended by music television, which broadcasts its visual equivalent 24 hours a day, 7 days a weeR-our new Voice of America.
