ABSTRACT
When I first heard the sonq "Revolution" by the Beatles in 1969, I never thouqht 20 years later it would be used to sell sneaRers. I suppose one shouldn't be shocRed at proqress, at an evolution natural in this commercial society, thouqh it does seem a perverse example of an environmentally friendly method of recyclinq outdated cultural resources. Yet even if the commercial totally decontextualized the sonq, it didn't seem to tiCR off anyone-save for a few old sixties soreheads-and for the most part, it was just another NiRe campaiqn that carne and went.
