ABSTRACT
What those entering the profession of downtown management find in terms of roles and responsibilities, skill sets and practices, can be confusing and daunting. At any given time, a downtown manager may be called upon as an expert in real estate development, civil engineering, transportation, marketing, finance, retail management, office leasing, human resources, workforce development, social work, architecture, planning, urban design, and any number of other professions. It often seems as if this is not one job but ten, and there is no predicting on any given day which hats the downtown professional may be called upon to wear.
