ABSTRACT
SUMMARY. The increasing need to forge partnerships to accomplish collective and organisational goals in tourism has been theorized at length in recent literature. However, limited research has been published to apply such ideas to existing collaborative forms. Within the context of inland waterway boating holidays in Britain this paper explores the inter-organisational behaviour of a contemporary case, the inland Waterways consortium, an initiative led by the British Tourist
Alan Fyall is Lecturer in Marketing at Napier University, Edinburgh, Scotland. His research interests are primarily in sustainable tourism, heritage tourism management and tourism marketing alliances.
