ABSTRACT
Any book about political communication should begin by acknowledging that the term has proved to be notoriously difficult to define with any precision, simply because both components of the phrase are themselves open to a variety of definitions, more or less broad. Denton and Woodward, for example, provide one definition of political communication as
pure discussion about the allocation of public resources (revenues), official authority (who is given the power to make legal, legislative and executive decision), and official sanctions (what the state rewards or punishes).
