ABSTRACT

Let’s return to Freedonia and the case studies that began this text: The “keep the money” case involving www.freedonialive.com (Case 1.1), in which you finally can make a steady income if you agree to make favorable references to a sponsor’s clients and services, and the public relations officer for the National Paper Corp. (Case 1.2), in which you must decide whether to remain silent about your plant’s imminent closing.