ABSTRACT
We will revisit the two case studies presented at the start of Chapter 10, this time assessing the decision making in deontological rather than teleological or consequential terms. In doing so, we will find ourselves raising questions about media practitioners’ notions of duty and obligation. We will find them asking “to whom do we owe something,” or “what ought we do, all things considered?” Terms such as right and wrong, good and bad, become part of the discourse. Means and ends are downplayed.
