ABSTRACT
After studying this chapter you will be able to:
Identify the key features of the environment in which the business will operate in order to plan how to use the advantages and minimize the disadvantages for the business it brings in;
Deepen the knowledge on each of the environment’s dimensions: economic, sociocultural, political and legislative, technological, ecological and operational.
Recognize the market’s main features and outline the business’s suitability and potential competitive advantage accordingly.
Understand the role of market – and the environment – analyses for establishing valuable advantage right at the pre-launch stage.
Conduct research on the market and the environment in which the business is planned to operate.
Adjust the business’s planned products and/or services based on the data gathered from the environment’s analysis.
