ABSTRACT
After studying this chapter you will be able to:
Recognize the versatility of the concept of entrepreneurial culture.
Characterize the different types of entrepreneurial cultures in the context of their ecosystems.
Recognize that entrepreneurial culture is molded within entrepreneurship, throughout its course from the pre-launch stage to the established stages of the business.
Acknowledge that an entrepreneurial culture is shaped and affected by different internal and external business factors.
Describe the different facets through which entrepreneurial culture may present itself (e.g., the entrepreneur’s behavior, the business idea, the business plan, the business atmosphere, the team’s creativity, among others).
Identify the most important factors in an entrepreneurial culture that lead to accomplishing a business’s goals, and target a business toward adopting the cultural factors that are relevant to it.
Implement the most relevant factors to the business in order to stimulate an entrepreneurial culture in the business.
