ABSTRACT
After studying this chapter you will be able to:
Discuss the availability of entrepreneurial opportunities and give examples of successful businesses started by entrepreneurs who considered the different aspects of the opportunity-exploitation processes.
Recognize the key features of the process of opportunity exploitation and distinguish between opportunity identification, exploitation and creation.
Comprehend the significance of the process of opportunity evaluation for business success.
Discover main practical ways of identifying opportunities in the environment.
Recognize the role of incubators in opportunity creation and exploitation, as a facility enabling the cultivation of opportunities.
Develop appropriate strategies for the promotion of active opportunity-exploitation processes.
