Hei (黑): Africa, Africans, and HIV/AIDS
DOI link for Hei (黑): Africa, Africans, and HIV/AIDS
Hei (黑): Africa, Africans, and HIV/AIDS book
An examination of the application of hei (black) to people, places, and events in China’s general media and the ideological tenets underlying this reveals that the term has a racialized signification which varies according to what people and what places it refers to. This chapter looks at understandings of black Africa and Africans within disease media in order to explore how urban sociomedical understandings of HIV are made, and how this has been shaped through the people and places portrayed as having the virus as well as by the language which modifies them and their experiences. There are identifiable trends in China’s media about HIV which capitalize on the blackness I have suggested is associated with it. These trends frequently bring together ideas about social and political causes of poverty, suffering, disorder, and irresponsibility. Descriptions and illustrations of impoverished states and families are typical of media on Africa, Africans, HIV, and other diseases, as are expressions of “black African” excess negativity, nudity, low civility, and a lack of discipline and sociomoral propriety.