Attitudes and Behavior
DOI link for Attitudes and Behavior
Attitudes and Behavior book
Most of us assume that what we think and feel on the inside goes along with whatwe do on the outside-that attitudes and behaviors go hand in hand. Recallfrom Chapter 7 that an attitude is any mental representation that summarizes our evaluation of an attitude object. We take for granted that our political attitudes (the candidates we prefer, for example) are related to our political behaviors (the candidates we vote for). We assume that we eat what we like and like what we eat, and that we spend time with people we like and like the people we spend time with. Social psychology provides considerable evidence for this comfortable consistency between attitudes and behaviors. As pointed out in previous chapters, we typically treat attitude objects, including other people and other groups, in ways consistent with our attitudes toward them, approaching, accepting, and supporting those we like while avoiding, rejecting, or victimizing those we don’t.