ABSTRACT
In the previous chapter we focused on what leaders have to be-or at least what they have to be seen to be-in order to be effective. But, of course, leadership is not just about being. It is also about doing. In this chapter we therefore ask the question, what do leaders have to do in order to be accepted by followers and be in a position to influence them? To put it slightly differently, how do leaders have to act in order to engage the energy and enthusiasm of the whole group and to ensure that their individual visions and projects are transformed into collective visions and projects?
