ABSTRACT
This chapter examines the ways in which social change initiatives creatively use the media in order to draw attention to issues and reframe debates around key issues in public spaces. The chapter delves into the communication processes and strategies that are constituted in the realm of transformative politics in mediated public spheres, exploring further the intersections between dominant public spheres and subaltern public spheres in the realm of social change politics. It asks the questions: What are the roles and functions played by media in the politics of social change? How do social change processes and organizations participate in the contested terrains of the media in order to create entry points of change? What are the points of intersection between subaltern public spheres and mediated public spheres within hegemonic configurations such that agendas of change articulated through subaltern participation are voiced in mainstream public spheres? What ultimately is the role of the media in narrating the politics of social change initiated in subaltern contexts, particularly against the backdrop of the neoliberal control of global media?
