ABSTRACT
You are faced with a number of crucial questions here. First, how do you begin to get enough of a grasp on the outdoor advertising industry to learn about the factors that affect its policies for accepting ads and how those policies can be changed? Second, is the local radio business tied to some of the goals of the outdoor firms, and, if so, does that make it harder or easier to influence ad policies? Third, in terms of your interest in changing outdoor advertising policies, is it relevant that the mass media conglomerates own both the outdoor firms and the radio stations? If so, how?
