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Chapter

GENDERED TELEVISION: FEMININITY

Chapter

GENDERED TELEVISION: FEMININITY

DOI link for GENDERED TELEVISION: FEMININITY

GENDERED TELEVISION: FEMININITY book

GENDERED TELEVISION: FEMININITY

DOI link for GENDERED TELEVISION: FEMININITY

GENDERED TELEVISION: FEMININITY book

ByJohn Fiske
BookTelevision Culture

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Edition 2nd Edition
First Published 2010
Imprint Routledge
Pages 19
eBook ISBN 9780203837153

ABSTRACT

The viewer’s power to make the meanings that suit his or her social experience is not, of course, unlimited. Texts seek to prefer certain meanings, and while offering space for open or resistive readings, simultaneously attempt to limit that space to varying degrees. Some texts are more open than others, and this openness is controlled by different textual strategies. Adding these formal characteristics of texts to their manifestly different subject matter enables us to see some connections between the variety of television’s programs and the diversity of its audiences. Put simply, different programs are designed (usually fairly successfully) to attract different audiences.

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